Challenges
Abusive behaviour in a relationship can be hard to recognise. Women experiencing abuse often are unaware that support is available. Online support tools can be jargon laden and lack relatable examples.
How we helped
- Designed safe, inclusive user research activities that women felt helped them as well as helping us.
- Listened to women who had been through this journey to understand the fears and barriers they wanted us to focus on.
- Collaborated with frontline workers and volunteers to collect women's stories.
- Shared with the women the version we wanted to put online to help others.
- Built an award winning app that combines women's stories with illustrations and encourages people to call a helpline.
- Helped convert elements of the app to social media and poster based advertising.
